Abstract
Data on the New Environmental Paradigm (NEP) scale and a scale designed to measure ecologically conscious consumer behavior (ECCR) were collected from a national mail sample of 572 respondents. The NEP and ECCB scales were factor analyzed using CCAL clustering and LISREL. This two-stage approach often identifies factors that common factor analysis overlooks. The relationships between the four resulting environmental concern dimensions of the NEP scale and ECCB were explored and discussed.